This post lists some intriguing patterns observed in the practices of young individuals, which everyone in a business that wants to appeal to men and women should actually be very knowledgeable about.
With a demographic of millennials growing up with technology, it is anticipated that fields such as marketing need to adjust to the latest digital platforms if they want to be appealing to their emerging target audiences and still be relevant in today’s market. Even those referred to as generation Z are nowadays growing to be adults and getting in the world of higher education or the job market, therefore a large proportion of the primary customers will soon be digital babies. Content is therefore becoming much more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their movie to begin again: if an ad is not eye-catching in its first few seconds, it will be skipped.
Probably among the most considerable shifts in the last ten years regarding the retail sector, and in the majority of its subfields, is the exponential growth of online platforms. As recent research studies show that the most downloaded apps on smart phones are the biggest internet-based shops, the millennial consumer trends indicate that marketplaces are not necessarily a primarily tangible institution today. For sure, an business that is thriving because of this is that of network providers, as revealed by investments by influential figures like Telecom Italia’s US shareholder. In the reality where unrestricted data and next-day delivery are not only a perk, but something that is demanded, businesses seriously want to appeal to this demographic to stay relevant.
One sector that has considerably been affected by millennials and technology statistics is that of leisure. As many media varieties are progressively leaving their standard platforms, such as tv networks and radios, and moving on to online services, things like the formatting of content and advertising need to follow through. The consumption statistics, motivation of some figures like Vodafone’s Canadian shareholder, demonstrate how young adult do not consider devices like a television as a necessity, alternatively preferring the versatility of a laptop computer or smartphone screen: the millennial entertainment trends show content consumption happening on smaller screens, as countless watch their favourite show on their phone during their journey to work.
Contemplating how most communications presently, from work to family to everyday errands, are based online, the very high millennials smartphone ownership stats do not come as a big surprise. With the importance of social networks being not only a distraction, but for so many a way to organise their life, setting up events and staying in touch with the crucial groups of people in their lives, some companies such as those incorporated in Wind Telecom’s parent company are even including social media-specific allowances in their data packages, so that their use is not restricted.